FLOWER FUSION

Flower Fusion transforms ordinary gifting into an extraordinary emotional experience.

CASE STUDY

Problem Framing (aka The Challenge)

How might we transform flower gifting from a transaction into a meaningful, emotionally engaging moment for both sender and receiver?

Context:
Self-initiated university project where I identified a gap in emotional connection for an existing boutique gifting app.

Key Insight:
Gifting today feels automated and cold, users want to feel more emotionally involved and make recipients feel truly valued.

Flower Fusion

Role: UX/UI Designer · Researcher · Concept Developer
Tools: Figma · Illustrator · Photoshop
Timeline: August 2024

Research & Discovery

What I Did:

User Interviews (3 participants)
Competitive Analysis (Interflora,
Ferns N Petals, Flower fusion)
UX Audits of gifting flows
Empathy Mapping & Personal Reflection

What I Found:

Gifting felt rushed, with limited opportunities for personalisation.
It lacked a deeper emotional and human connection.
The post-checkout experience had little emotional impact and did not leave a lasting brand impression.

Competitive analysis

Core User Problem

"I want the person to feel it’s from me — not just a random bouquet."

-Anonymous user

User Persona

Design Strategy & Goals

Design a customisable gifting journey
Create features that evoke emotional responses
Differentiate with a warm, humanised experience

My Design Goals:

Emotional UX Focus:

Empathy-driven user flow
Delighters through animation and tone
Memory creation through custom content

Concept Overview

A mobile app designed to emotionally connect gift senders and receivers.

Feature Overview:
Recipients can share bouquets and personal messages (audio/video) on social media.

How It Enhances the Experience:
Boosts joy and connection by enabling recipients to share their special moment with friends and family, fostering a sense of community and shared celebration.

Unique Value

1. SOCIAL SHARING & REACTIONS

Bright living room with modern inventory

Feature Overview:
Multiple contributors can add to a single bouquet, contributing both to the purchase and the creation of a joint audio/video message.

How It Enhances the Experience:
Engages friends and family in a meaningful, collective gift, strengthening emotional bonds and highlighting the thoughtfulness behind the gesture. Perfect for group events like weddings, anniversaries, and birthdays.

2. COLLABORATIVE GIFTING

Feature Overview:
Users can select from themed templates (for audio/video messages) tailored for specific holidays or special occasions like Valentine’s Day, Mother’s Day, or anniversaries.

How It Enhances the Experience:
Boosts joy and connection by enabling recipients to share their special moment with friends and family, fostering a sense of community and shared celebration.